What did they need help with?
Building a user-friendly site and drive organic site traffic.
I collaborated with Prairie View Pilates, a Pilates studio located in Illinois, to build a clean, user-friendly website on the Squarespace platform. A key challenge we addressed was simplifying the navigation to avoid overwhelming users with too many options—a common hurdle in online fitness services that can lead to indecision.
To achieve this, we focused on responsive web design that works effortlessly across devices, ensuring potential clients could easily explore and register for classes. Our team also implemented search engine optimization strategies to boost Prairie View Pilates’ online visibility, attracting more local clients to the studio.
Position 1-10 Keywords
Their number of keywords in position 1-10 increased from 0 to 4.
I worked with PVP to build a user-friendly website to increase user experience and increase their rankings of keywords on Google. In addition to significantly increasing the position 1 through 10 keyword rankings, the total number of traffic increased 400% in 18 months.
Keyword Rankings
We increased a majority of their keyword rankings to page one of Google.
Choosing keywords that their clients were actually searching for and optimizing the pages with relevant content and structure significantly helped rankings over time. This chart highlights a sample of keywords that we targeted and how the rankings improved from when we started to their current positions in Google.
The Result
Increased organic traffic from 290 visitors/month to 1,100+ visitors/month.
As you can see the results of the SEO campaign for Prairie View Pilates have been outstanding! This is simply one example out of many that our team has executed for our clients in the past year.
Skills
Web Design and Management | Keyword Research and Strategy | Search Engine Optimization | Content Creation
